This is a recording of a webinar that was broadcast on Friday 30th October 2020. The webinar was planned for association event managers and discussed
The event was moderated by Louise Warren who has 16 years experience in the industry and we were joined by the following speakers:
Rob Eveleigh: MD of Brightelm
Caron Fassetta, Director of Membership and Communications at the BPA
Gabrielle Mouterde, Events Manager at The International Society for Ultrasound in Obstetrics and Gynecology
Our Panel were on hand to answer any questions viewers had, here are our top questions and answers from the webinar.
Q: What are the panel’s thoughts on how to price hybrid events? Should it be the same cost for virtual and in person attendees?
“We must create a platform to support using paid partnerships that we are creating. The webinars and podcasts have become an important part for that. I just do not want to make anything inaccessible for our members, because I think that defeats the objects. I don’t have to worry about paid events for now, but I probably will in the future.”
“If we do not charge people, they will start to think that the internet is free. You cannot charge the same to someone attending a virtual and in person event. Free events are becoming rarer, so people need to start changing, to employee experts to create something even better.”
“We’re in an association but we charge for our events, we have to, or we wouldn’t be possible. It’s one of our main income streams. The pricing is going to be really hard, even though there are people who say great value for money, but they’ll always be someone who says it was expensive”.
“It all comes back to engagement and value for money.”
Q: Any clever ideas on who to bring the two different audiences together to engage in dialogue?
“There are ways in technology to bring the audiences together. We are all in a similar place of still working things out. We are thinking of hybrid events as one event frame; so, it is really important even though you’re thinking of the two different audience, that it is one event. It is important to think about how these two groups are going to engage with each other. What can you do to help both audiences interact where the cross over is in interest? How actually do you bring people together?”
“The most difficult thing is getting the simplest things right. We need to focus on, and I will be focusing on, if we can get that chat function to the best I possible can where both my virtual and onsite can ask questions and give emojis. If that can work well, it will be a massive bonus”.
“Great point, because people are doing stuff in the virtual world, what they want to do in the real world, and it’s not totally possible. So keep it simple, and it’ll work and get the reaction from the delegates”.
Q: Given the huge learning curve everyone is on, how can event planners be sure they’re not taken advantage of on a professional level? i.e. right product at right price
“There aren’t many platforms to support association events. I’d rather write up a proposal where I have a better chance of winning the business. We need to do our own probing.”
“Hybrid platforms will be different; we need to think about engagement and how that platform will do it best. I’m hoping the gaming industry turns to the event industry because they deliver great engagement. There is so much we can learn with things we’re not using.”
See our Events page for future events