Getting someone to attend your conference once is hard. Getting them to come back should be easier, but too often we put most of our time, effort, and marketing budget into finding new delegates rather than retaining the ones we already have.
Getting someone to attend your conference once is hard. Getting them to come back should be easier, but too often we put most of our time, effort, and marketing budget into finding new delegates rather than retaining the ones we already have.
In this practical 30-minute webinar, we’ll explore how associations can improve delegate retention without increasing their event budget. We’ll look at the points throughout the delegate journey that influence whether someone returns, from their expectations before the event and their experience onsite, through to what happens in the days and months afterwards.
We’ll also challenge the assumption that improving the delegate experience means spending more money. Often, the biggest improvements come from doing things differently rather than adding more: better communication, stronger networking, more relevant content, small moments of personalisation, and a more considered post-event journey.
We’ll cover:
- Why delegate retention deserves as much attention as delegate acquisition
- The moments in the delegate journey that have the greatest impact on repeat attendance
- Low-cost and no-cost ways to improve the delegate experience
- How networking, belonging, and personalisation can encourage delegates to return
- Why your post-event communications matter more than you might think
- Simple ways to measure retention and identify where you are losing repeat delegates
You’ll leave with practical ideas you can apply to your next conference, without asking for a bigger budget.