Want to increase commercial revenue from your event? Brightelm can help.
Build relationships; increase sales
If you truly want to grow and develop your sponsor relationships, consider Brightelm. We are experts in creating and maximising sponsorship and exhibition sales opportunities. Through countless successful projects, we have learned that the best way to increase sponsorship and exhibition sales is by focusing on the audience. We know that exhibitors and sponsors are happiest when their expectations are met, and we have a proven track record of exceeding those expectations. just as a tailor creates clothing to match your personal measurements, Brightelm will custom-build strategies that are perfectly matched to your needs.
Successful outcomes lead to long-term relationships, so placing Brightelm as the link between your organisation and its sponsors will reap lasting benefits. Focused, experienced and enthusiastic, we will forge mutually beneficial partnerships with your sponsors and exhibitors, creating long-standing relationships and generating repeat business.
The Process – how sponsorship works
At Brightelm we know that your events depend on sponsorship to make them viable. As leaders in the field of event sponsorship, we can take the reins and match your organisation with brands who want to reach your audience. You can trust us to secure high profile, professional sponsors who complement your organisation’s values. We offer a broad range of sponsorship services, from account management, market research, marketing plans and acquisition work, to the creation of relevant and appropriately priced products.
Our sales services include:
- Auditing and analysing your existing strategy and make recommendations for improvements.
- Writing and designing a prospectus showing all the opportunities available to your commercial clients.
- Working with you to build relationships with existing sponsors and create new ones.
- Act as an account manager to ensure relationships are maintained on a long-term basis.
Our Success Stories
Local Government Summit – 20% increase in sponsorship revenue for a single event
Brightelm were tasked with developing the sponsorship and exhibition sales for a UK city council summit. By reviewing the prospectus and refining the target market we contracted £180,000 in sponsorship revenue in just 3 months, against a target of £150,000. This was coupled with a saving of over £10,000 in fees. Brightelm were delighted to be awarded the ABPCO excellence award for this work; a testament to our effectiveness in this field.
International Medical Association – 60% increase on average exhibitor spend
In the last quarter of 2018, and international cosmetic surgery association asked us to help them increase their exhibition revenue. By creating new premium products we were able to increase the average spend per exhibitor by 60%. Furthermore, the total income has continued to increase by 40% year-on-year.
National Medical Conference – target surpassed
In the summer of 2018, we consulted with the organiser of a national congress on family medicine in Romania. The client wished to build a sponsorship prospectus for a new congress in Bucharest. We advised the client on a compliant product structure and appropriate sales strategy for the event. as a result, the client surpassed their own revenue target.
Contact us now and find out more about Brightelm’s sponsorship services blogs on sponsorship.
Visit our exhibitions page here to find out more about the benefits of letting us lead your next event. exhibitions page.